Abhishek M.SDec. 31, 2016
Search Engine Optimization is a technique of boosting your website’s rankings on search engines and is increasingly being used by most small and big businesses and platforms. SEO is mainly of two type.
If you are a business owner who wants to make your website rank up high on search engine rankings, then you too must choose a SEO specialist company to optimize your website. They only can improves the visibility of a website in a search engine or improves visitor traffic to a web page by making your website friendlier for search engines. Technaureus Info Solutions Pvt. Ltd. is a leading digital marketing company in Calicut, is efficient in ranking their client's website to the top by using the best ranking tool SEO. If you have interest in SEO we are ready to light our candles in it.
| SEO Techniques | White Hat SEO | Black Hat SEO |
|---|---|---|
| Definition | White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine guidelines. | Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. |
| Status | Approved by search engines. | Disapproved by search engines. |
| Wholesomeness Level | High | Very Low |
| Result | Results last a long time. | Site is eventually banned, de-indexed or penalized through lower rankings. |
| Techniques | Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. |
Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links. |
| What to Expect | Steady, gradual, but lasting growth in rankings. | Quick, unpredictable, and short-lasting growth in rankings. |
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