Company Name: Amarco Trading
Business Industry: Ceramics & Tiles
Country: Qatar
Company Background
Amarco Trading, based in Qatar, is a well-known company that deals in ceramics, sanitary wares and tiles. The company operates two branches:
- Amarco Trading – This branch handles B2B wholesale sales.
- Pitcher Ceramics – This is the retail store that sells directly to customers.
Pitcher Ceramics displays products for customers to view, but all the actual products come from Amarco Trading’s warehouse. When a customer at Pitcher Ceramics places an order, the required products are transferred from the warehouse.
Challenges
Amarco Trading faced a few challenges in their daily operations:
- Managing Different Units: They sold tiles in both box quantities and square meters (m²), which made inventory tracking and sales complicated.
- Billing Confusion: Sometimes, customers wanted to be billed in boxes, and other times in square meters. This created delays and confusion at the checkout.
- Inventory Management: It was difficult to keep track of stock between the wholesale and retail branches and transfer products between them smoothly.
Solution
To solve these issues, Technaureus helped Amarco Trading set up the Catchw8 ERP system, which greatly improved their operations. The ERP system helped in the following ways:
- Managing Dual Units: The system made it easy to track tiles in both box and square meter units without confusion.
- Flexible Billing: Customers could now choose how they wanted to be billed – by box or by square meter.
- Automatic Stock Transfers: When an order was placed at Pitcher Ceramics, the system automatically reserved the items in the warehouse and transferred them to the retail branch, reducing manual work and errors.
Key Features Implemented
- Dual Units of Measure:
- Products were managed in both square meters and box quantities.
- A simple dropdown in the sales orders allowed users to choose which unit they wanted to use, and the system adjusted prices accordingly.
- Sales Module Customization:
- Discount limits were set based on users’ roles to ensure controlled discounting.
- A referral system was added to track and calculate commissions for referrals, but only for fully paid invoices.
- Inventory Management:
- The system kept real-time track of stock in the warehouse and at Pitcher Ceramics, ensuring the inventory was always accurate.
- When a customer ordered at Pitcher Ceramics, the system automatically reserved the items and transferred them from the warehouse to the store, speeding up the order process.
4. Catch Weight Management:
- This feature helped manage products sold in both square meters and boxes.
- It automatically converted between units and updated prices without the need for manual calculations, making the sales process smoother.
Results
After using the Catchw8 ERP system, Amarco Trading saw several improvements:
- Better Inventory Management: The inventory system became more accurate, with real-time updates on stock across both branches.
- Happier Customers: Customers could choose how they wanted to be billed, either by box or square meter, which made the process easier and reduced confusion.
- Faster Product Transfers: The automated stock reservation and transfer process made it quicker and smoother to move products between the warehouse and Pitcher Ceramics, improving order fulfillment.
Main Apps Used:
- Sales, Purchase, Inventory, Expense, Catch Weight Management.
Amarco Trading and Pitcher Ceramics were able to smooth their operations and improve efficiency. By solving the issues of managing different units, improving inventory control, and offering flexible billing, they were able to create a better experience for their customers. This case shows how ERP solutions can help businesses run more smoothly, especially for companies that operate in both wholesale and retail environments.
